Smart City Tutors Inc. an educational consulting firm that helps families in New York City identify public and private school options for their children. Smart City Kids has served the New York City area for longer than any other education advisory company. It is the organization that schools, non-profit organizations, corporations, and agencies that serve children and families go to for in-depth advice on nursery to twelfth-grade admissions. Smart City Kids, under Ms. Reid’s leadership, operates as the sole educational advising and placement agency serving the NYU campus and Sloan Kettering. Smart City Kids advisors have served as former admissions directors, nursery school directors, and placement directors.